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Feed Man: Developing and Changing Feed Market in Shandong Province

2019/02/26 18:16
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The feed market in Shandong Province is huge, which is manifested in the large number of feed enterprises and fierce competition. From the database of our distribution department, we can see that there are 1400 feed enterprises in Shandong Province, covering ingredients, concentrates, aquatic products, pet feed, single feed and various types of feed additives. According to the data released by Shandong Animal Husbandry and Veterinary Bureau, 1247 production licenses were renewed in the first half of 2014, and about 220 feed factories have changed their production licenses in the course of renewal. The reason for the elimination of Shandong feed market, after the exchange of certificates, Shandong feed enterprises basically maintained in more than 1100.

10% of the national market

According to the traditional expression, the number of feed enterprises in Shandong generally accounts for one tenth of the country. According to recent data from the Ministry of Agriculture, by the end of 2014, 7061 feed enterprises in China had obtained production licenses, which reduced by more than 3,000. In this way, compared with the requirements of the Ministry of Agriculture, feed enterprises in Shandong are still too many. If the number of feed enterprises in the whole country is maintained at more than 7000, more than 700 feed enterprises in Shandong conform to the layout and requirements of the national feed market. Therefore, in the future feed market of Shandong, the situation of small and medium-sized feed enterprises being merged and eliminated is still very serious.

A proud achievement

After more than 20 years of development, Shandong feed industry has made remarkable achievements, especially since 2000, it has entered a new period of rapid and healthy development. The output, output value, profit and tax of feed products and the number of employees have increased rapidly year after year, and the level of quality and safety has been continuously improved. In 2007, feed output reached 13.5 million tons; in 2008, total feed output exceeded 15 million tons for the first time, reaching 15.89 million tons in 2009, and total feed output reached 16.9 million tons; in 2010, feed output reached 19.92 million tons; in 2011, it reached 20.5 million tons for the first time; in 2012, total feed output reached 21.53 million tons; in 2013, total feed output reached 21 million tons; in 2014, total feed output reached 21.5 million tons. From the above data, we can see that in the past three years, the total feed production in Shandong has been steadily growing at more than 21 million tons, and the development is slow. It coincides with the new normal development proposed by various industries. Perhaps, the new normal development of the feed industry has already begun, and the future may be more severe.

Distribution Map and New Change of Feed Market in Shandong Province

Beginning in 2015, we will interpret Shandong feed market one by one according to the order of prefectures and municipalities. At the beginning of the new year, we first summarize the development, changes and general layout of Shandong feed market in the light of the distribution list compiled by the feed science and technology and application distribution department.

According to the traditional expression, Shandong feed market mainly concentrates in two concentration zones:

One is Weifang area, the other is Liaocheng area, and the feed enterprises in Liaocheng area are mainly concentrated in Shenxian County. Why are they mainly concentrated in these two areas? Thanks to the developed animal husbandry there. Animal husbandry in Weifang area has developed rapidly under the drive of integrated enterprises such as foreign trade of old-brand enterprises in Zhucheng and Legang in Weifang. Most of the poultry farming in Weifang area adopts integrated and large-scale farming, which is to export foreign trade business and develops rapidly. Shenxian County in Liaocheng is the birthplace of early 817 broilers, and the enlargement of the breeding scale has led to the full stamina of the feed market.

However, the industrial layout of feed enterprises in Shandong Province has changed greatly in the past two years, first of all, the rapid rise of Linyi region. Shandong's Ru pig has entered the Shanghai market and made Linyi an opportunity. The pig breeding in Linyi is among the top of the province, and the breeding of fur animals is also a priority. Linyi is also the birthplace of the natural pig-raising method. Meanwhile, meat duck farming in Yinan County ranks first in the country.* At the same time, Linyi has the congenital geographical conditions to enter the south of the Yangtze River. With the developed logistics and convenient transportation in Linyi area, many large-scale enterprises have been stationed in succession. Almost all large feed groups in Shandong have branches in Linyi.

The space of feed market largely depends on the number of feed enterprises. The layout of formula feed enterprises has a great relationship with the breeding of local livestock and poultry breeds. Shandong's meat and poultry production ranks first in the country. In view of the industrial distribution of livestock and poultry breeding varieties, the types of compound feed products in different areas basically meet the needs of local livestock and poultry breeding varieties.

1. The meat poultry is mainly in Jiaodong Peninsula, southern Shandong and Western Shandong.

Pig industry ranks the top four in China, mainly concentrated in the central and southern areas of Shandong Province.

Dairy cows rank the top four, mainly along the Jiqing Expressway. Of course, the presence of Mengniu in Tai'an has promoted the development of local dairy industry.

4 Beef cattle and sheep industry mainly concentrated along the Yellow River, mainly in Heze, Binzhou and other places.

5. Laying hen culture is mainly concentrated in Jiaodong Peninsula

Mink farming is mainly concentrated in Weihai, Weifang Zhucheng and some areas of Linyi.

The rabbit industry is mainly concentrated in Heze and Mengyin Yishui in Linyi.

Feed Industry Target of Shandong Province

According to the development plan of Shandong Animal Husbandry Bureau, by 2015, the output of industrial feed in Shandong will reach 23.5 million tons, with an output value of 90 billion yuan. Three feed enterprises with an annual output value of over 10 billion yuan and five enterprises with an annual output value of over 5 billion yuan should be cultivated. This data has a long way to go for Shandong feed market, after all, the development of animal husbandry in recent years has been difficult.

Grasp Opportunities and Develop Rapidly

At present, the industrial layout of Shandong feed market is basically completed, and the next step is only to adjust. In the case of overcapacity of animal husbandry, the production capacity of feed industry has already been seriously excessive. In the future, the competition in Shandong feed market will become more intense. Small-scale feed production enterprises will gradually withdraw from the market stage. Maybe large and medium-sized feed production enterprises can find opportunities for development and growth. Massive mergers and acquisitions